75% of adults who make over $75,000 use Facebook.66% of adults who make less than $30,000 use Facebook.77% of adults who graduated college use Facebook.71% of adults with some college experience use Facebook.60% of adults with a high school diploma or less use Facebook.58% of adults living in rural areas use Facebook.67% of adults living in suburban areas use Facebook.75% of adults living in urban areas use Facebook.The United States is in second place at 10%, followed by Brazil and Indonesia at 6% each.įor US social media users, here is the breakdown of use by region: The largest user base out of any given country is actually India, growing to 14% of all Facebook users this year. According to our database, Facebooks Monthly Active Users in Q1 2021 has increased by 10 to 2.85 billion users, from 2.60 billion users during Q1 2020. With such a diverse platform, it’s easy to find a your target audience no matter where they are. Plus, according to the Pew Research Center’s report, 62% of all online men and 72% of all online women use Facebook, further speaking to its reach.įacebook is used all around the world, with about 89% of monthly active users living outside of the US and Canada and more than 50% speaking a language other than English. The platform is nearly split down the middle by gender, but leans more towards a female user base with 54% women and 46% men. With the exception of adults aged 65 and older, Facebook is used by a majority of Americans amongst all other age ranges. Let’s take a closer look at the demographics of their user base. With 68% of adult social media users on Facebook, it’s a pretty sure bet you’ll find an audience on that platform. Nearly 1.5 billion of those users are checking their accounts daily and 1.3 billion users are chatting with friends and family using Facebook Messenger. In fact, at 2.27 billion monthly active users, over a quarter of the entire world population is accessing their Facebook account at least once a month. Want to learn more about social apps? Check out our Social App Report Facebook FAQ How many US adults have used Facebook?Ħ9% of US adults have used Facebook at some point ( Pew Research Center) How many US teens have used Facebook?Ĥ2% of US teens use Facebook, but only 2% would choose it as their favourite app ( Piper Sandler) What percentage of digital ad revenue is produced by Facebook?įacebook was estimated to have won 23.5% of US digital ad revenue over 2020 ( eMarketer) How many Facebook profiles are fake?ġ1% of Facebook accounts are duplicates and 5% to be fake How many Facebook users use Groups?ġ.8 billion Facebook users use groups every month over 10 million groups exist How many people use Facebook Marketplace?Ĩ00 million monthly active users are on the Marketplace ( TechCrunch) How often do brands post a day on Facebook?īrands post an average of 2.37 posts per day ( Hootsuite/We Are Social) How many people use Facebook as a news source?ģ6% of US Americans use Facebook as news source, or 54% of Facebook users ( Journalism.Facebook still reigns supreme when it comes to social media. Facebook has been downloaded over five billion times.In 2021, Facebook had an net profit of $39.3 billion.$40.5 billion of Facebook’s revenue is generated in US & Canada, despite only 10% of users being based in that region.Approximately $60 billion came from the Facebook app
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